The Market Development Assistance (MDA) Scheme is an initiative by the Government of India to support Micro, Small & Medium Enterprises (MSMEs) in their efforts to explore and expand into international markets. This blog provides an overview of the MDA Scheme and its key components.
Objective
The primary objective of the MDA Scheme is to facilitate MSMEs in promoting their products and services in the global market. The scheme aims to:
- Encourage MSMEs to participate in international trade fairs and exhibitions.
- Assist MSMEs in marketing their products and services overseas.
- Enhance the export potential of MSMEs and increase their global competitiveness.
Eligibility Criteria
To be eligible for assistance under the MDA Scheme, an enterprise must:
- Be a registered MSME or an industry association representing MSMEs.
- Have a valid Importer-Exporter Code (IEC) issued by the Directorate General of Foreign Trade (DGFT).
- Be in operation for at least one year prior to the application for assistance.
Key Components of the Scheme
The MDA Scheme provides financial assistance for the following activities:
- Participation in International Trade Fairs: Reimbursement of expenses for space rental, stall construction, and airfare for participation in trade fairs and exhibitions abroad.
- Overseas Marketing Promotion: Financial support for marketing campaigns, branding, and product promotion in international markets.
- Export Promotion Tours: Assistance for MSME representatives to undertake export promotion tours to explore new markets.
Application Process
Eligible MSMEs and industry associations can apply for assistance under the MDA Scheme through the following steps:
- Submission of an application form along with the required documents to the concerned office of the Ministry of Micro, Small & Medium Enterprises.
- Approval of the application based on the eligibility criteria and availability of funds.
- Submission of claims for reimbursement after the completion of the approved activity.
Impact and Success Stories
The MDA Scheme has played a significant role in enhancing the export capabilities of MSMEs in India. Success stories include:
- Increased participation of MSMEs in international trade fairs and exhibitions.
- Improved market visibility and brand recognition for MSME products in global markets.
- Expansion of export markets and growth in export revenues for participating MSMEs.
The Market Development Assistance Scheme is a crucial initiative by the Government of India to support MSMEs in their efforts to tap into international markets and boost their export potential.
